As women, I find we often downplay our talents and abilities. Or as I like to say, we dim our light. We hide our brilliance. Many of us don’t have the confidence and courage to fully shine our light.

But scripture teaches us that we should never hide the light that is within us. It says that no one lights a candle and then hides it under a basket. It says a candle should be placed on a stand so that it can give light to everyone in the house. It tells us to Let our Light Shine.

You have that light within you. And it is your light that will attract people to you. It is the shining of your light that allows the people who need you the most, to find you. I believe the world needs your brilliance, that special thing only you have.

We are all born with special gifts. Some call it genius; others call it talent. I call it your Brilliance. Over the years I’ve seen it in the many people I’ve worked with. I saw it in my Director of Sales who was a gifted storyteller and was passionate about writing children’s books. I saw it in my Assistant General Manager who loved event planning and used her creativity to take a simple idea and turn it into a visual masterpiece. I saw it in the Front Office Manager who started building her janitorial business on nights and weekends and the Night Auditor who was creating her own makeup and looking for ways to earn income to keep doing what she really loved. And the list goes on and on.

What I know is that Brilliance lives in everyone. Sometimes we just need to dig a little deeper to discover it. In my business, I use branding as a tool to help my clients discover their brilliance and once they’ve done that, they have the clarity and confidence to rise. And when they rise, we all rise.